EDELWEISS MEDIA BOX

Heineken Malaysia introduces new premium wheat beer Edelweiss; an easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish & subtle fruity aftertaste.

Due to current pandemic, a customized-cargo box was created for the media and KOL to experience #FeelTheAlps by receiving the parcel “All the way from Alps”. The ice-cold experience is to preserve the traditional method to chill premium wheat beer from the Alps.